2022’s Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States. How will outlets using sports to drive Hispanic audiences keep this momentum and what does this mean for overall brand marketing? 

Join Ray Warren, Telemundo Deportes President, who oversaw the recent coverage of the network’s first Super Bowl telecast, and NFL’s Amanda Herald, Vice President, Marketing Strategy, Insights & Planning on what marketing techniques were used to attract the Hispanic audience to tune in, and how the overall marketing and advertising strategy compares to English-language sports.